.png){kind=small}
BEER N' ALL
DRIVE-THRU
MARGARITAS
Strategy, Paid Ad Management, Design, Consulting, Website Management, Content Marketing
Overview
Beer N’ All Drive-Thru Margaritas is a drive-through margarita and daiquiri spot with 3 locations across San Antonio.
Since 2018, I've served as their jack-of-all-trades marketing strategist, graphic designer, and paid ad manager, wrapped into one.
The combination of its industry, and Beer N’ All’s vibrant, colorful, and playful vibe, has made it one of my absolutely one of my favorite clients to work with.
Here's a few examples of what I work on with the client.
PAID AD MANAGEMENT
On a monthly basis, we strategically implement ad expenditure across Facebook and Instagram. Our primary objective is to fuel an influx of in-store customer traffic, ultimately catalyzing an uplift in sales.
Below, find a snapshot of a typical monthly ad allocation:
Paid ads focus on multiple objectives working together in concert with each other, including generating awareness for the latest month's drink specials and menu, driving online orders, nurturing social page growth, and bolstering visibility for special promotional events.
Below is a deeper under-the-hood peek at the different metrics I look at daily - including Shares, Comments, Reach, and Frequency. These are actual results from May 2023:
MONTHLY CAMPAIGNS - "NEW MONTH, NEW DRINKS"
A huge component of what makes Beer N' All special its monthly new drink specials, complete with a brand spanking new menu each month.
Together with Beer N' All's operations head, I lead the efforts to build this out each month, deciding on the drinks to feature, their names, the menu, and events that will be promoted.
Each month I am charged with designing the new menu for the month:
.png)
Each drink is promoted on social media and strategically boosted to generate shares, engagement, and hype:
Each drink is promoted on social media and strategically boosted to generate shares, engagement, and hype: